Radio : Nation Radio

XFM Tried to capitalise on the increasing young and old audiences of South Wales. It worked. The result was the fastest growing demographic of listeners in Wales. Later, broadcasting rights were sold to a lesser known brand Nation Radio. Uproar. How dare they take the rights of a successful format and use it to create a station than at first glance seemed more mainstream! How dare they get rid of Stuart Cable, Rhys and Eggsy and assign Dai Walsh to a few slots on the weekend! A travesty said some. But then something happened....


Who is this angelic voice coming through my low quality car speakers? Polly James. Suddenly, ears pricked up and anger turned to love. The blonde, self confessed "Indie Cindy", purred over the music that had originally been rejected by a lot of XFM listeners. In one of her first shows where she was interviewing a local band "Tiger Please", the texts she asked to be sent in, to question the band from a fans perspective, were not about the music, but about her. Sending "Tiger Please" into hysterics. They too had confessed that they were thinking about switching to another alternative music station until they heard her voice. She won the hearts of South Wales' men with her diction. Proving that not only is love blind, but it can save radio stations.
Give it a listen, the music isn't too bad either, can be a bit repetitive sometimes though.

http://www.nationwales.com/

By Dai Wells